Hi. I'm Natalie & this is my skincare philosophy.

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If you have complicated skin? That doesn't mean your skincare should be.  In fact, I am a huge believer that MOST of us need a very similar skincare routine with a focus on the right ingredients to fit your individual needs. 

We get overwhelmed with the trends, gadgets and marketing.  It has gotten so out of control, now it feels nearly impossible to find something that is going to be an actual solution for a problem you are targeting. 

I wanted to start this blog for a very simple reason:

I am passionate about helping women find the perfect self care solutions without the overwhelm.

Personally, I still cannot walk into a beauty store and even begin to make sense of the thousands of products before me.  I would ultimately end up grabbing something that "seemed ok" or I'd end up having someone who isn't necessarily qualified make a recommendation to me based on their sales goal for the day, not based on my personal needs or budget.

When you come to my blog for advice, I want you to feel as if I'm sitting across from you at the corner table at a cute coffee shop and spilling the deets on the very best products for you.  Not because those brands are paying me to recommend them...not because I have any other reason share than to be the girlfriend (who just so happens to be a pro makeup artist and licensed esthetician) that you come to for the best suggestions. 

After all, that's what you deserve.